KRAFT: PROFITS VS HEALTHY FOOD

This morning I heard a report that Kraft is planning on splitting their company into two separate companies.  One company will be the ' Global Snacking platform' and the other a 'The North American grocery business.'

I was driving to work and I was only half listening to the report when I heard the words, " The business would have a strong presence in the fast-growing and high-margin instant consumption channel."   What exactly is the "instant consumption channel?"  I had no idea and it bothered me all day. If you don't know either,  keep reading.............
Instant consumption channels, in this context is referring to gas stations and convenience stores.  It always makes me uncomfortable when people use these euphemisms, immediately I think what are they are hiding something.  Why must we sell junk food in gas stations around the world?  What are we really talking about here?
Well this is what I think they are really talking about....  What is wrong when big companies are growing in  developing markets, i.e., poor countries, by selling obesity and diabetes loving foods that are made cheaply and sold for a huge profit?  KRAFT states on one of it's websites that it is "A leader in innovation, marketing, health and wellness and SUSTAINABILITY."  Are you kidding me?  I think what they are sustaining is sickness world wide and their profits.  To be a part of the health and wellness community here is one of the projects Kraft is proud of,
 "In the Middle East, Africa and Turkey: 

 •  Throughout the region, our powdered beverage mix, Tang, is made in local flavors   

   and fortified with a combination of nutrients  based on local needs, such as Vitamins A and C, as well as iron. "

 Tang, originally developed for astronauts is rarely consumed by the average American.  Why?  Want to rot your teeth, gain weigh and develop diabetes, drink Tang everyday. If Kraft really wants to contribute to the wellness of children world wide, why not create a real health drink? They could use the 'sustainable' cocoa the  company boasts about on one of it's web sites and use fruit as a sweetener instead of sugar the possibilities are endless.  It would cost more and have a smaller profit margin, but then Kraft could say they were truly promoting health and wellness.  Fortified Tang is the beverage equivalent of a wolf in sheep's clothing, an unhealthy drink that is full of sugar and a minimum amount of nutrients  that by their own admission carries ' a high margin of profits.'

Big companies should be held accountable, if they say they are a leader in innovation, health and wellness and sustainability, then they should prove it. Tang is not a healthy drink for children in the middle east, Africa, Turkey or anywhere else.  It will begin the terrible cycle of dental caries, obesity and diabetes just like our children face because of the plethora of sugary drinks and snacks we have available in our country. Is this what we want to share with less fortunate people? Let's not poison the children of the world, let us nurture them, they are our most valuable asset no matter which country they are from.