KRAFT: PROFITS VS HEALTHY FOOD

This morning I heard a report that Kraft is planning on splitting their company into two separate companies.  One company will be the ' Global Snacking platform' and the other a 'The North American grocery business.'

I was driving to work and I was only half listening to the report when I heard the words, " The business would have a strong presence in the fast-growing and high-margin instant consumption channel."   What exactly is the "instant consumption channel?"  I had no idea and it bothered me all day. If you don't know either,  keep reading.............